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Sales & Marketing

Using social media profitably in external corporate communications

What customer-centric thinking and acting really means

From reactive to customized: customer enthusiasm through personalized solutions

The customer experience dilemma - understanding and fulfilling customer expectations

Design thinking in the sales process: How you can increase your success in sales

What more success in sales can look like: The 3 million dollar trip by bus shows how it's done

It's the content that counts: Content marketing in corporate communications

Stand out from the crowd with personal branding

External corporate communication: cultivating relationships and establishing contacts through skillful use of media

Big mouth, nothing behind it? Why corporate communication must be authentic above all else

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