The book Innovation and Transformation: Basics, Implementation and Optimization by the two authors Martin Kaschny and Matthias Nolden deals with the prerequisites and tasks of innovation management. Using a six-stage transformation cycle, which is very closely aligned with the "Enterprise Transformation Cycle" of the TCI, topics that are crucial to success are systematically addressed. Topics that have a greater impact on downstream areas of innovation management are therefore addressed first. The individual elements of the underlying transformation cycle therefore build on each other and are interdependent. The structure of the book is therefore determined by the structure and interdependence of the topics.

The future of companies: Why innovation and transformation are so closely linked

According to the authors, the introduction or optimization of innovation management often results in a company transformation in the long term. A typical example of this is the introduction of Digitization into the work processes. Over the decades, this often leads to a fundamental transformation of the company.

In detailed explanations of topics such as innovation and transformation, the authors deal with strategic areas such as business models or strategic positioning. These are fundamental premises of the innovation process. Changing them retrospectively could call into question numerous downstream decisions made in connection with innovation management.

Furthermore, the underlying processes and roles of innovation management as well as the necessary organizational structures are described against the backdrop of the strategic decisions that need to be made. These represent the framework conditions for action within the company - and therefore also for innovation management itself.

Based on existing structures and processes, the authors show what a suitable personnel strategy should look like for a specific company and what needs to be taken into account when selecting and developing personnel with regard to innovation management.

Fundamental success factors in innovation management

The authors also discuss tools and systems that support innovation management. These include

• the review and further development of innovation capabilities
• Knowledge and idea management
• the financing and budgeting of innovations
• the marketing and market launch of innovations
• and the handling of property rights.

There are also Innovation and Transformation: Basics, Implementation and Optimization also shed light on how the effectiveness of the innovation process can be monitored using indicator systems.

Conclusion on "Innovation and Transformation"

This book is a practical resource for managers who are looking for a structured innovation strategy. The book can help you to find and implement one in order to develop competitive advantages for your own company and secure its future.

In this respect, it also supports the development of skills and the orientation of the TCI through this practical orientation. We can only warmly recommend reading it and studying it thoroughly as well as using it in projects.

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